Market Research & Brand Positioning

We make your story relevant and memorable.

Consumers are tired of AI-slop marketing. It's time we put some humanity back in your brand story.

About

The Founder

I'm Samy Chevallier — founder of Re:Positioned. I graduated from California State University Long Beach with a BSc in International Business and an MSc in Marketing & Data Analytics. For years now, I have been passionate about understanding the relationship between brands and consumers, uncovering the 'why' behind behaviors. This has led me to explore the power of storytelling as a tool for branding and positioning.

For the past two years, I've worked hands-on with small businesses and non-profits — refining their strategy, sharpening their voice, and helping them actually reach their audience.

How I work

Research first. Then the story.

Every project moves through the same sequence — because good copy relies on good research, not a substitute for it.

Research

I dig into your market, audience, and competitive landscape so the strategy is built on evidence, not assumption.

Position

I turn that research into a clear point of view — the message that makes your positioning distinct and defensible.

Write

I write the copy that carries the positioning through — website, campaigns, content — precise and grounded in the research.

How I approach the work

Direct collaboration, grounded in the research.

Re:Positioned is early-stage — which means you work with me directly, on every part of the project, with full attention rather than a fraction of it.

Evidence before opinion

Recommendations are drawn from real research into your market and audience, not templated best practices.

Copy that's actually precise

Every word is chosen to say exactly what it means — no filler, no jargon standing in for a real idea.

AI-assisted research, human-crafted voice

I use AI selectively, as a tool for narrow research tasks — never to write or make judgment calls on your behalf. The strategy, the positioning, and every word are mine. Read our AI Ethics Code for the specifics.

Selected publications

Research and commentary, published on Substack.

I write regularly on marketing, positioning, and business strategy — the same thinking that shapes every client engagement.

Re:Positioned on Substack

Read the latest research →

Diving deeper into data, positioning, and business transformation.

Have a project in mind?

Get in touch to talk through your positioning or copy — I'll tell you honestly whether I'm the right fit.

Get in touch